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Designing Scalable Systems: Enhancing SaaS Usability in a Dynamic Startup.

Redefining user experiences through research-driven design, accessible interfaces, and cross-functional collaboration to deliver innovative solutions.

Links:

TheBuilderMarket

  • Backed by investors like Microsoft Copilot and Pinterest.
  • Recognized as a ‘Top 10 Startup’ by Construction Tech Review for three consecutive years.

Focus: Improved user experience and interface design through research-driven methods, prioritizing usability and accessibility.

  • UX Designers: Conducted diary studies, created wireframes, mid-fi prototypes, and usability testing (RITE).
  • Visual Designer: Ensured cohesive visual design aligned with brand identity.
  • Developer: Collaborated on competitive reviews and implementation of design improvements.
  • Product Manager: Competitive analysis, user journey mapping, heuristic evaluation, and market research (Value Opportunity Analysis - VOA).

Problem Statements

  • The initial UI lacked modern design standards, causing navigation inefficiencies and a disconnect with user expectations.
  • Key functionalities such as job postings, time tracking, and project management required optimization to align with industry standards and enhance user efficiency.
  • Existing workflows and interfaces did not fully meet accessibility best practices, limiting the app's usability for diverse user groups.
  • User experiences across mobile and desktop platforms were inconsistent, leading to confusion and reduced engagement.
  • Features such as estimate creation, messaging, and payment portals did not fully address user needs or offer competitive advantages compared to industry leaders.
  • The email onboarding process failed to convert leads effectively, necessitating a redesign to improve user acquisition.

Key Contributions:

  • Introduced an AI Job Post Generator to streamline job postings, enabling clients to create customizable job posts in seconds.
  • Enhanced chat features and proposal tips to guide clients through the platform, making the hiring process smoother and more intuitive.
  • Applied usability heuristics to restructure the website architecture for better navigation and functionality.
  • Designed wireframes for various Project Management System (PMS) features tailored for professional users.
  • Collaborated cross-functionally with UI designers to ensure brand consistency across interfaces
  • Prototyped SaaS web services and conceptualized the Moodboard Creation App to enhance user journeys.
  • Redesigned and refined email onboarding content using UX writing, increasing customer acquisition metrics.
  • Led the ideation and creation of the Moodboard feature for both iOS and Android platforms.

Only those projects are showcased that do not violate NDA Agreement, for more info please reach out to me on sangwan@vt.edu

Project Index

I


Experience Design

II


Feature Prototyping & Wireframing
i.

Experience Design: Moodboard

Enhancing the MoodBoard Feature: A User-Centered Approach for Mobile and Desktop devices

We adopted a user-centered research and design methodology to optimize the Mood Board feature ahead of its launch. By analyzing the functionalities, usability, and accessibility of leading industry solutions, we aimed to refine the overall user experience and update the design to align with best practices.

i.
Updating the older User Interface

Initial UI was dated, which were brought to the industry standard using human/user-centered designs, interactivity principles.

ii.
Enhancing app’s User Journey of the functions

Resolved 87+ issues to align app journeys with expectations, improving accessibility significantly.

iii.
Improving usability with Rapid Iterative Testing & Evaluation.

Conducted usability testing, identified 12+ issues, and improved design through iteration.

* The Comparison Tool works only on Desktop Mode. 

Original Image After
Modified Image Before

Additionally, I oversaw end-to-end design of the Moodboard feature for mobile devices [Portrait + Landscape mode] for both iOS & Android, from ideation to handoff.

ii.

Feature Prototyping & Wireframing: SaaS

Conducting a Value Opportunity Analysis (VOA): Identifying Strengths and Opportunities for the PMS (Pro Clients) and Homeowner's (User) App Offerings & Features.

We evaluated competitor features using VOA attributes (Emotion, Ergonomics, Aesthetics, Identity, Impact, Core Technology, Quality) to highlight product gaps and opportunities for enhancement.

Features Worked:

Proposed these targeted feature enhancements to elevate user experience, align with customer values, and address competitive gaps.

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Delivered actionable insights through personas, market analysis, and competitive reviews to drive strategic product decisions.

Output Illustrated:

Other works:

Learnings

Faster is always better when building a business.
Communication strengthens X-functional  Collaboration.
When scaling, an infrastructure is required, i.e, Design System.
A lot gets done with efficient time management.